This keeps happening, and it breaks my heart every time. The fashion industry is one of the hardest industries to fight over intellectual property (anyone see The Devil Wears Prada?). Stealing is wrong no matter the size of the business, we speak volumes with where we spend our money, and with social media we have the opportunities to make our views heard. I implore you to read Nichola’s story and take to social media to pressure them to do the right thing.
Being an indie designer is tough. It’s bad enough that hobbyists will try and copy our designs and undercut us, but when a giant retailer with a huge presence does it, they might as well just tell us to close up shop. We choose this path for the passion, most of us don’t expect to be swimming in money, we just want to do what we love, bring fun and new things to the world, and make enough money to keep on keepin’ on. By supporting Nichola, you’re helping one more person do what they love.
If you need more incentive, and you’re a derby girl, she also makes killer derby shorts. Spreading the word is what I’m asking you to do, spending some money in one of her shops will be going the extra mile. Okay friends, go forth and fight the good fight!