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We’re doing a blog theme this week, and that theme is the 2016 Pantone colors of the year. Jen shared with you how to add it to your make-up routine, and I’m here to share with you how to incorporate it into your work.
If you’ve seen the colors Robo Roku uses, we tend to be very bold, and more toward the primary color side of things. This year’s Pantone colors — yes, that’s plural, are Rose Quartz and Serenity (featured in the image above). These colors are more on the pastel side of things, but we do have some ways we can work it in. I recently learned about mompreneur coach, Renae Christine, and watched a three part video series where she breaks down how you should build your color story per line launch. She recommends using five neutrals, three trend colors, and two “out there” colors that you just love and need to have in your line. Neutral doesn’t need to mean beige, so don’t freak out if beige is not in your wheel house. Robo Roku’s neutrals would be more like black, red, and blue.
I really like Renae Christine’s breakdown of colors. It’s a helpful list to keep you from using all the colors out there, and keeps you focused on the colors that will sell the best. Honestly, I would even say you could maybe do two trend colors, and add one more to “out there”, if you’d like. As long as your overall color story is staying on brand, there’s no harm in infusing the newest trend colors every year. It’s not only going to challenge you, but keep you current! Let us know if you decide to try to infuse the trend colors into your line this year.
Share your work with us via Instagram and Twitter using the hashtag #TCLcreative so we can see what you’re creating!